Why do I need a mobile website.
Basically because increasingly people are using their mobile phones to search for products and searvices, and not their desktops. If your website is not “mobile friendly”, then google tells us that people are more likely to leave your sebsite in search of the information they are seeking. Sounds harsh, but its true.
Try it your self! Go and search for a business on your mobile phone, and see how difficult it is to find even a telephone number! you’ll soon give up, and try another site.
So here’s an article from Google that says it all. Hear it from the horses mouth :
A reminder from Google on its Mobile Ads Blog: Two thirds of consumers report they’re more likely to buy from a mobile-friendly site, and a little less than two thirds (61%) say they’ll abandon a mobile site if they don’t see what they want right away.
Those findings are from a Google survey conducted by Sterling Research and SmithGeiger in July of just over 1,000 US smartphone Internet users. Fully 96% of consumers reported they’ve encountered sites that were clearly not designed for mobile devices. (Think of a newspaper site that simply makes itself tiny to fit a tablet screen. Painful.) 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly. Conversely, of those who have visited a mobile-friendly site, 74% say they’re more likely to return.
“The fastest path to mobile customers is through a mobile-friendly site,” concludes Google. “If your site offers a great mobile experience, users are more likely to make a purchase.”
DudaMobile in February reported that nearly 20% of visits to small business sites led to an immediate call to the business (e.g. with click-to-call), with some local businesses skewing much higher (e.g., pizzerias at 32%, car services at 27.8%). But businesses have to earn that call with a mobile-friendly site that puts that phone number above the fold and in eyeshot.
Google concludes from the new study that non-mobile friendly sites actually damage a company’s reputation: 36% of respondents said they felt like they’ve wasted their time by visiting those sites, and 52% of users said that a bad mobile experience made them less likely to engage with a company. Almost half felt that a site that works poorly on a smartphone indicates a company that does not care about their business.
The upshot seems to be that mobile business is a business’s to win or lose. Consumers expect it. Nay, demand it.